SXSW Impressions: Day 1
Thursday, March 19th, 2009 by MichelleSXSW
SXSW Day 1: March 18th 2009.
[Editor's note] Michelle is at the SXSW Music Festival in Austin for the next few days. She’ll be posting quick updates here as well as keeping the Aurgasm Twitter feed humming. -paul
After a flight delay got me into Austin a bit later than I originally planned, I landed only in time to grab my badge and make it to some showcases. SXSW started with a bang, and a number of impressive showcase lineups (unfortunately, I think it is physically impossible to make every show you want to!).
Some great artists that played Day 1:
The Boat People: Got the night started at KCRW’s showcase with their unconventional and bursting indie pop.
The Boat People’s MySpace
Sandi Thom: The Scottish songwriter and multi-instrumentalist brought the indie folk vibes to the 18th Floor at the Hilton downtown.
Sandi Thom’s MySpace
deadmau5: He brought the pounding beats and his unique blend of techno and electro beats to La Zona Rosa. Who says Austin’s only for the rockers?
deadmau5′s Myspace
Booka Shade: An Aurgasm favorite. They ended the night at La Zona Rosa, with their signature experimental electronic-pop.
Booka Shade’s MySpace


Last Tuesday, I received an email from dj, academician and ethnomusicologist
1. Nuff Wish – Healing In Vain
I had never been to the venue and from what the outside looked like, I figured inside was a bunch of dusty overweight 30-year-olds with massive facial hair. I took a weekday evening trip over and had a beer inside, scoping out the clientele. I learned that from the balcony dj booth (!), I’d be playing for an affluent, educated set of 20- and 30-somethings that weren’t necessarily music nerds, but seemed receptive to different sounds.
I went through my entire music collection picking out the best tunes that fit the afrobeat/tropicalia/soul/funk vibe. If your audience won’t be earnestly dancing, don’t pick vocal-heavy tunes. Keep a mental picture of the venue inside your head as you listen to your potentials.
After tossing half my selections, I still had nearly an extra hour of music. Time for the surgery. I went in using audio editing software (
I used
Using winamp? I suggest the